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RealScout

The Heist

Read by over 30,000 Real Estate Professionals

Marketing playbooks for real estate agents, stolen from every industry except this one.

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MUST READ
ABOUT 13 HOURS AGO • 3 MIN READ

Automate the data, not the message

Hi Reader Every December, Spotify sends you a report about yourself. Nobody there wrote yours. Nobody picked your top artist, or decided to mention that you played the same sad song ninety-four times in March. Plenty of those reports are going to look skewed this year with Dolly Parton showing up more frequently. Mine will. Nobody at Spotify decided that either. A lot of us went back to her catalog this week, so the data moved, and the report will move with it. It is the most automated thing...

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