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RealScout

The Heist

Read by over 30,000 Real Estate Professionals

Marketing playbooks for real estate agents, stolen from every industry except this one.

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1 DAY AGO • 1 MIN READ

Sephora let shoppers say "leave me alone"

Hi Reader, Back in 2019, some Sephora stores in Europe put two stacks of shopping baskets by the door. Red meant: I'd like some help. Black meant: I'd rather shop on my own. A shopper posted a photo, and it went viral. Most of the replies came from people tired of hearing "Can I help you find anything?" every few feet. Finally, a way to say "I'm good, thanks" without saying a word. Here's what I love about it. Nobody walked into that store cold. Everyone came in wanting something. They just...

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Five fields for a sheet-pan chicken? No.

8 DAYS AGO • 1 MIN READ

Be the full-size candy bar house

16 DAYS AGO • 1 MIN READ

My kid wanted to be a pine cone

22 DAYS AGO • 1 MIN READ

I could see the light bulb go off 💡

29 DAYS AGO • 2 MIN READ

Nobody hates the service department.

ABOUT 1 MONTH AGO • 2 MIN READ

I quickly got AI session fatigue

ABOUT 1 MONTH AGO • 2 MIN READ

Fifty-eight newsletters, then a check for $5,000

ABOUT 2 MONTHS AGO • 2 MIN READ

The hood of a race car has no phone number on it

ABOUT 2 MONTHS AGO • 2 MIN READ

Automate the data, not the message

3 MONTHS AGO • 3 MIN READ
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