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RealScout

The Heist

Read by over 30,000 Real Estate Professionals

Marketing playbooks for real estate agents, stolen from every industry except this one.

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ABOUT 21 HOURS AGO • 1 MIN READ

Be the full-size candy bar house

Hi Reader, Our Halloween route is pretty set. Same streets, same order, every year. But a couple of houses in our neighborhood hand out full-size candy bars. When one of those houses is coming up, my daughters pick up speed. Nobody has to tell them. They just know. We also have two dentists in the neighborhood. They hand out toothbrushes. The girls skip them. I respect the commitment. My kids do not. Here's what I keep thinking about. The candy bar houses don't do anything for those kids the...

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My kid wanted to be a pine cone

8 DAYS AGO • 1 MIN READ

I could see the light bulb go off 💡

15 DAYS AGO • 2 MIN READ

Nobody hates the service department.

22 DAYS AGO • 2 MIN READ

I quickly got AI session fatigue

29 DAYS AGO • 2 MIN READ

Fifty-eight newsletters, then a check for $5,000

ABOUT 1 MONTH AGO • 2 MIN READ

The hood of a race car has no phone number on it

ABOUT 1 MONTH AGO • 2 MIN READ

Automate the data, not the message

2 MONTHS AGO • 3 MIN READ

You're dressed for somebody else's body

2 MONTHS AGO • 2 MIN READ

I asked ChatGPT who the best agent was

3 MONTHS AGO • 2 MIN READ
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