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RealScout

The Heist

Read by over 30,000 Real Estate Professionals

Marketing playbooks for real estate agents, stolen from every industry except this one.

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ABOUT 13 HOURS AGO • 2 MIN READ

I could see the light bulb go off 💡

Hi Reader, On Wednesday, I stood on a stage in Las Vegas and told about 150 people that this newsletter goes out every Friday. So here it is. Later than usual, but still Friday. If you scanned the code at Zillow Unlock, welcome. If you weren't there, here’s the short version: The talk was called "Stop Prompting, Start Building." The gap right now isn't between people who use AI and people who don't. It's between people who open a chat window every morning and start from zero, and people who...

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Nobody hates the service department.

8 DAYS AGO • 2 MIN READ

I quickly got AI session fatigue

15 DAYS AGO • 2 MIN READ

Fifty-eight newsletters, then a check for $5,000

22 DAYS AGO • 2 MIN READ

The hood of a race car has no phone number on it

29 DAYS AGO • 2 MIN READ

Automate the data, not the message

ABOUT 2 MONTHS AGO • 3 MIN READ

You're dressed for somebody else's body

ABOUT 2 MONTHS AGO • 2 MIN READ

I asked ChatGPT who the best agent was

2 MONTHS AGO • 2 MIN READ

The dentist never forgets. You do.

2 MONTHS AGO • 2 MIN READ

Costco loses money on purpose. Do you?

3 MONTHS AGO • 1 MIN READ
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