The hood of a race car has no phone number on it

Hi Reader Seventeen of you answered a one-letter question last week. The previous issue asked you to run an audit and report back, and exactly one person did. Response A won, overwhelmingly. A. They open everything and never write back. So here's the part I didn't expect to be arguing. I don't think A means that your email strategy is broken. Earlier in my career, I was Director of PR and Sponsorships for Brad Keselowski. Right after that, I did sponsorship work at Sony. The two most...