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RealScout

The Heist

Read by over 30,000 Real Estate Professionals

Marketing playbooks for real estate agents, stolen from every industry except this one.

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MUST READ
ABOUT 12 HOURS AGO • 2 MIN READ

Fifty-eight newsletters, then a check for $5,000

Hi Reader, I asked for a number last week, and so many of you sent one back. Tonya sent fifty-eight. Fifty-eight newsletters, not one reply. On the fifty-ninth, a check for five thousand dollars. Here's the part I didn't see coming. Tonya isn't selling houses. She's raising money. I had already picked her industry as this week's steal, and then it turned up in my inbox on its own. University development offices have a word for the long stretch between meeting someone and ever receiving...

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The hood of a race car has no phone number on it

8 DAYS AGO • 2 MIN READ

Automate the data, not the message

29 DAYS AGO • 3 MIN READ

You're dressed for somebody else's body

ABOUT 1 MONTH AGO • 2 MIN READ

I asked ChatGPT who the best agent was

ABOUT 1 MONTH AGO • 2 MIN READ

The dentist never forgets. You do.

ABOUT 2 MONTHS AGO • 2 MIN READ

Costco loses money on purpose. Do you?

ABOUT 2 MONTHS AGO • 1 MIN READ

Your Friday newsletter just got robbed

ABOUT 2 MONTHS AGO • 1 MIN READ

A Few Game-Changing Tools I Can’t Shut Up About

ABOUT 1 YEAR AGO • 3 MIN READ

Is your website helping—or hurting—your brand?

OVER 1 YEAR AGO • 2 MIN READ
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