I quickly got AI session fatigue

Hi Reader, Two weeks ago I was in Boston for HubSpot's Unbound, standing by a coffee cart with two marketing coworkers I almost never see, because we work remote and all live in different states. We were doing the thing you do at a conference. Scrolling the agenda, deciding how we'd divide and conquer the sessions. Every session was about AI. I write about AI. I build with it every day. And I could not make myself walk into one more room to hear what it means for marketing. So I picked the...